Who we are
A small team in Zhejiang, and a deliberate decision not to own a factory.
You do not need a procurement department, a factory relationship or a finished drawing. A photograph and a quantity are enough to start, and the first reply is a written list of what is still missing rather than a sales call.
Golden Era Sourcing (Gera for short) is a small sourcing team based in Yiwu, Zhejiang, China. We are not a factory, and we are not a marketplace. We take a requirement, find the right supplier for it, and stay accountable for the outcome from quotation to container. How that runs, step by step.

Why we do not own a factory.
Sourcing businesses often begin as a factory’s export department. The incentive is obvious: you promote what you make. The problem is just as obvious to the buyer — every requirement gets bent toward whatever that factory happens to produce.
We chose the other structure. We do not own production, so we have no reason to steer you toward one kind of product. When a requirement is outside what we can do well, the honest answer is available to us, and we give it — the products we decline are published here.
The trade-off: we cannot promise you a tour of our own plant. We can promise you that the recommendation you get is not driven by what we happen to have sitting in a warehouse.
Who you actually deal with.
You do not need a procurement department, a factory relationship or a finished drawing. A photograph and a quantity are enough to start, and the first reply is a written list of what is still missing rather than a sales call.
We are a new company and a small one. We are not going to fill this page with stock photographs of people in hard hats.
Gera is two co-founders, Mr Jin and Mr Huang, who started the company together. Between them they cover supplier screening, negotiation, sampling and pre-shipment inspection. Your main contact is named on the first reply, with a direct email address.
Sourcing and supplier development
Based in Yiwu. Runs supplier screening, negotiation and sampling. Your main contact for a new requirement.
Quality and follow-up
Runs production follow-up and pre-shipment inspection against the approved sample, and chases the factory when a date moves.
What we commit to, and what we do not claim.
We commit to
- Publishing our service fee as its own line on the quotation
- Inspecting every order before shipment
- Telling you when a schedule moves, at the time it moves
- Saying no to a category we cannot handle safely
- One counterparty on the invoice, so responsibility is not diffused
We do not claim
- A number of years we have not been trading
- A factory count or a client list we cannot evidence
- Certifications on your behalf that we have not verified
- Being the cheapest option in any category
- A guarantee we cannot put in writing
Three things to test us on before you order.
Ask us to explain the shortlist
Ask why each shortlisted supplier was chosen, what the other candidates failed on, and which production cluster the work sits in — you can check the cluster yourself on the map. We do not hand over the factory’s name or contact details — the invoice and the documents are issued by us, so one counterparty is accountable.
Take the quotation apart
Our fee is a single published line — 5% of goods value. Before you order, this is the page to test us on. Every other line on a quotation is either a third party’s charge or part of the price of the goods. If a line is not clear, ask us and we will explain it.
Ask what we cannot do
We publish the products we decline and the claims we do not make. A supplier with no boundaries is usually a supplier with no experience of where the boundaries are.
The honest position on our track record: we are a newly established sourcing business. We would rather walk you through one project in full — the brief, the shortlist, the quotation, the failed sample, the fix and the documents — than show you a page of anonymous logos and numbers you cannot check. That worked example is on the case studies page. As real projects complete and clients agree to be referenced, that page will change.
If that sounds like the partner you want, start here.
Send the product you want made or bought. We will tell you what we need to quote it properly, and what our part will cost.